How To Create a Profitable E-Commerce Store
In the current era, despite things having calmed down, e-commerce stores have become necessary in order to keep your business afloat. Considering the duration of this situation and the accompanying increase in the dominance of e-commerce, the online store is exactly what keeps companies alive, because no one comes to buy or compare in the brick and mortar store anymore. In order to keep up with competitors, a stylish and well-optimised e-commerce store needs to be created as fast as possible, which would ensure the opportunity for your company to generate more revenue than before the crisis.
Here are our 6 tips on how to create a profitable e-commerce store for your business:
1. Keep it simple!
One of the main rules to keep in mind when creating an e-commerce store is to keep it simple. When designing your e-commerce store, simple and minimal are always better.
The more confusing factors (Pop-up ads and colors that don’t work together), the more it distracts the customer from what is actually important. Your company doesn't need an e-commerce store with all the bells and whistles - it distracts the shopper. Keep your design simple and clean - the focus must be on sales.
2. Think like your customer
If you want your store design to create a connection between your company and the shopper, then you need to think like a customer when creating your e-commerce store. Basically, there are a few things that your potential visitor wants from the site: that the store is easy to navigate, that it is well-designed, and that shopping is stress-free, straightforward, and easy. What concerns can rise when shopping and how can your design and store structure solve them? How to make your products more eye-catching so that they stand out to the visitor.
By thinking like your customer you can avoid a lot of mistakes that reduce revenue.
3. Bring out past experiences
Bringing out reviews is a great way to build trust with your customers. Quote your customers' positive reviews and add them to your site. An image to accompany the customers’ quote also helps (be sure to ask the customer for permission before uploading their image and quote to your site) knowing that there are real people behind the reviews and previous purchases increases trust even more.
The more positive reviews you have, the more trustworthy your store seems.
4. Keep category and product pages easy to navigate
Nothing drops sales more than category and product pages that are difficult to navigate. The customer should not go through dozens of different menus to find their desired product.
Make it easy for them to filter by characteristics such as: color, size, or product type. The easier and more accessible you make your categories and product pages, the easier it will be for the visitor to find what they are looking for, and the easier it will be for them to make a purchase.
5. Keep your checkout page simple
Just as with categories and product pages, your checkout page MUST be easy to use, clear and straightforward. It is safe to say that an incomprehensible, difficult-to-navigate checkout page is another major factor that drives down sales.
Make everything crystal clear to the customer - what information they need to enter in order to make a purchase and where to enter it, point out the different delivery options, and what to do if there is something wrong with the product or they have to return the product. If your e-commerce store collects customer data, which is extremely important for marketing, according to GDPR regulations, the customer must be informed what data your site collects.
Finally, once the purchase is made, you should notify the customer to confirm so that they know that their purchase went through and everything is as it should be. All in all, make the process as easy and convenient as possible for the customer.
6. Make your products scannable
Writing long descriptions of your products, how beautiful and comfortable they are, makes the whole experience tedious and boring for the customer. Your e-shop must be scannable. What do I mean by that?
Instead of reading word by word, the content should be easy to understand at a glance, making the keywords visible so that the content of the story can be easily and quickly understood.
Disassemble texts - be it product descriptions, the about section or blogs - make them easy to scan. Keep sentences and paragraphs short and highlight keywords in darker colors. Use bulleted lists for longer texts.
The easier it is to scan your e-commerce store, the easier it is for your visitors to understand the message of the content, and the more likely they are to buy.
Since there just isn’t enough room in six bullet points to fit all the information on how to set up a profitable e-commerce store, we decided to give you a little bonus tip ... The least painful approach to creating an e-commerce store is definitely to hire an agency or a freelancer who has experience and knows how to sell things online. A simpler e-commerce store can be added to your website by some service providers for as little as 150€, more complex and optimised stores are usually around 1,000€, especially large projects can cost upwards of 10,000€+. Doing it yourself can of course be cheaper, but why cause yourself headaches and difficulties when you can make better use of your time and guarantee yourself a quality e-commerce store by hiring a professional.
If you want to create a profitable e-commerce store for your company, contact us and we will book a discovery call with you. If you know someone who would need a great e-commerce store, check out our referral program.
Thank you for reading!